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Grass fed beef has been raised primarily on forage rather than in a feedlot. The flavor, look, smell, and texture of grass-fed beef differs slightly from grain-fed beef. So you may have to learn to like grass-fed beef. But many enjoy it immediately because it actually tastes like beef is supposed to taste. Others will gladly learn to like it simply because it does their body good. Due to less fat in the grass-fed beef it does need to be cooked differently.
Raising animals on pasture requires more knowledge and skill than sending them to a feedlot. For example, in order for grass-fed beef to be succulent and tender, the cattle need to forage on high-quality grasses and legumes, especially in the months prior to slaughter.